
Background
This analysis is to understand the impact of dynamic pricing (DP) on the number of sales and revenue.
Dynamic prices was introduced for PCR-FTF tests on the following sites from these dates:
Control Sites
We have three types of sites, RHC, Retail and Airport where dynamic prices are introduced.
Control sites were selected by comparing the number of PCR-FTF tests for the month of October and finding the sites which have similar
number of tests.
We selected following sites as control sites:
“London Paddington Station” as a control site for “London Brent Cross Drive Through”
“London St. Paul's One New Change Walk Through” for “London Brent Cross Walk In”
“Hatfield the Galleria” for “London Westfield Shepherds Bush”
“Manchester Arndale” for “Gateshead Metro Centre”
“Oxford Westgate Shopping Centre” for “Dartford Bluewater”
Site Dynamic Pricing Date
London Brent Cross Drive Through 2021-11-05
London Brent Cross Walk In 2021-11-05
Gateshead Metro Centre 2021-11-05
Dartford Bluewater 2021-11-05